Web site promotion and ranking
Promotion is a task taking continuing effort. It's not a job that after you
done today, you don't need to do it forever. It takes a consistent effort to do
web site promotion and ranking. The techniques of promotion may change quickly on the internet. To
stay on the state of art of web site promotion and ranking technique, one need to study everyday
about what's new in the industry.
Online web site promotion and ranking is different from the traditional promotion.
The content of the inbound link page is also important. If a page is ranked high in the search engine result, the pages it links to will likely also ranked high.
There are a lot of webmasters have too many link partners so they name their links page as art1.htm, art2.htm... Your link might be on art21.htm. In this situation, you will definitely not exchange links with them.
And the sons of Jacob came out of the field when they heard and the men were grieved, and they were very wroth, because he had wrought folly in Israel in lying with Jacob's daughter; which thing ought not to be done.
And Shechem said unto her father and unto her brethren, Let me find grace in your eyes, and what ye shall say unto me I will give.
And the sons of Jacob answered Shechem and Hamor his father deceitfully, and said, because he had defiled Dinah their sister.
3 clicks or less is highly recommended. The reason is, web surfers are highly inpatient. If it takes 4 clicks or more to get to your site, your partner may never send you any traffic.
Beside links from outside sites, the links inside your site is also very important. You have to write your page nicely, it is the so called SEO (search engine optimization).
There are a lot of seo experts on the web now. But seo techniques evolve very quickly. What worked yesterday may not work today. What works today may not works tomorrow.
The third one is that how many links partners the prospective partner already have. To be specific, you need to looked at how many links on the page where your partner put your link on. We all know that more than 100 links on a page will hurt a site.
The anchor text is one of the known important factor especially for google to consider while ranking pages. For example, if your page is about promotion, an inbound link with the word promotion inside the anchor text will help you more than one without the word promotion.
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